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Luma Event Platform: Best Tips and Review 2024

Last updated: April 10, 2024

Luma is great for tech-savvy event hosts, offering advanced integrations and data collection features. It simplifies event planning tasks like registration, ticketing, engagement, and logistics. It’s popular among both corporate event planners and tech enthusiasts, making it a strong rival to Eventbrite.

In this article, I’ll outline how to create your RSVP page using Luma. I’ll share the important settings to turn on, the pros, cons, and how you can share your event with your friends.

Why you should trust me: Hi! I’m Nick Gray. I’ve hosted hundreds of parties and I’ve used a dozen different event platforms. I’ve even written a whole page of my tips and tricks for other RSVP platforms. For this article, I talked to Luma support staff for advanced tips. I also interviewed a few friends who have used Luma recently for their own events.

About the Luma Event Platform

The Luma platform claims to “provide a user-friendly interface that simplifies the process of setting up event websites, designing branded registration pages, and creating customized ticketing options.”

From their website:

One of the great features of Luma is its attendee engagement tools. It facilitates seamless communication between hosts and guests through personalized event agendas, push notifications, and interactive event apps which enhance guest experience by enabling real-time feedback and surveys.

One other big benefit of Luma: it has additional integrations, like with Zapier.

How to Use Luma

With Luma, you can sign up using your email address or your phone number.

Then, you’ll receive a verification code and you can now start creating your RSVP page.

Luma Homepage
Screenshot of Luma home page

Once you’re logged in, you can now create your RSVP page by clicking on the “Create Event” button.

Luma create RSVP
This is the dashboard where you can see your events and create new ones.

Then you will fill out the details for your event including:

  • Event name
  • Party venue (In Person or Virtual)
  • Event location
  • Date and Time (Single event or Event series)
  • Description
  • Page Design
Luma RSVP page
This is where you’ll add your event name and description.

How to Display the Guest List

This is very important!

Most new hosts are neglecting to turn this setting on in Luma, displaying your guest list.

You must do it in order to create the social proof as discussed in my book, which will drive up your attendance rate.

On the Manage Event Page, you can click on Show Who’s Coming to display the guest list publicly.

Luma Guest List
Showing your guest list creates excitement and social proof.

How to Share your RSVP page

After finalizing your event page, you’ll see the option to share it to different platforms and to see your RSVP page live.

Luma Done
You can share it on social media, via text, or copy the link and email your guests.

Sending Reminder Messages

A significant component of my 2-Hour Cocktail Party book is the use of detailed party reminder messages.

As a host, your job is to generate excitement for your event. Keep it at the forefront of your mind from the moment you send invitations until the day of the party. Sending party reminders and sharing guest bios will highlight the uniqueness of your event and persuade guests to attend.

When you utilize them, you’ll stand out even before the party begins.

In order for you to send the three reminder messages to your guests, you need to download your guest lists to get their email addresses. This is what I usually suggest.

Luma download CSV
You’ll see your guest list when you click “Manage Event”.

But Luma also allows you to send reminders via the platform, too. You can send scheduled emails and edit the content as well.

Luma Scheduled emails
Click on the pencil button and you can edit the subject, body, and time you want to send your reminders.

Luma’s Pricing

Luma still offers its Free Forever plan, which includes most features recommended in The 2-Hour Cocktail Party. However, for those hosting large ticketed events, there’s an option to upgrade to a monthly subscription. Note: Prices remain the same in 2024.

Here’s the inclusions of Free and Luma Plus:

Feature

Free Forever

Luma Plus ($59 per month billed annually)

Beautiful event pages

Yes

Yes

Unlimited event guests

Yes

Yes

Zoom Integration

Yes

Yes

Attendance and analytics

Yes

Yes

5,000 invites per week

No

Yes

Accept all credit cards

Yes

Yes

Apple Pay & Google Pay

Yes

Yes

Platform fee

5%

0%

Chat Support

No

Yes

Automate workflows with Zapier

No

Yes

API Access

No

Yes

Pros and cons

Here are the things I like and don’t like about Luma:

Pros

Cons

  • A bit difficult to use for first-time hosts, so I only recommend this for advanced users

Conclusion

Luma is ideal if you want advanced customizations and data integrations. I’ve especially seen companies using Luma for their events and when they have multiple events scheduled. It makes a great alternative to Eventbrite.

For other options on event platforms, read my list of suggested party RSVP platforms. I still highly recommend Mixily for people using my book The 2-Hour Cocktail Party, but I think I’m going to try different platforms to give more detailed reviews for other hosts.

Do you have some additional Luma tips and tricks? Send me an email and I’ll add your notes to this page.

Leave a comment on this article here.

About the author

Nick Gray is the author of The 2-Hour Cocktail Party. He’s been featured in The New York Times, The Wall Street Journal, and in a popular TEDx talk. He sold his last company Museum Hack in 2019. Today he’s an expert on networking events, small parties, and creating relationships. Read more about Nick Gray here.

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